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The Personification of Frank Body Scrub

‘Frank Body’ is an Australian skincare brand, now available at Mecca and Sephora, most commonly known for their coffee body scrub. However, it is no doubt that their personality has made a major influence on its success. Their brand is personified into ‘Frank’, who’s personality is fun, cheeky and engaging. Swipe for some examples of […]

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Trust: A Necessity

Have you ever purchased something online, only for it to not fit, look or feel the same way it appeared in the images used to advertise it? You might be a victim of misleading advertising. Only last month a leading online retailer, ASOS, came under fire for using bulldog clips to make a dress look […]

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Vogue’s Iconic 73 Questions

I wouldn’t believe you if you told me that you’ve never come across (at least one) Vogue’s 73 Question videos. But if you’re in need of a refresher, the video series aims to direct ice-breaker questions to celebrities in way that feels (as Joe Sabia, the director of the series describes it) “seamless and genuine”. […]

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You’ve Got That Power

Consumers have more power than ever. In this day and age, consumers have access to an array of resources where an abundance of information is available right at their fingertips. These avenues include: mobile apps, television, radio, forums and social media (of course!). So what does consumer empowerment mean? A mental state usually accompanied by […]

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Shorter the Better

As we become busier, we as a society are becoming more and more impatient. We expect McDonald’s drive through orders within 3 minutes, pay extra money for express shipping and pre-purchase tickets online (and pay an online ‘booking fee’) so we don’t have to wait in line at the cinemas. Studies have shown that human […]

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Augmented Reality Marketing

Augmented Reality (AR) is becoming increasingly popular in our fast-paced society. Its presence is seen in video games (think Pokemon Go), television (think the Olympics and the world record line that appears), GPS navigation (Sygic app) and now within marketing. Why should marketers implement Augmented Reality? AR provides the opportunity to interact with consumers, by […]

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